Are you a small retailer or service business owner?
Have you harnessed the power of the internet, specifically email, to communicate your marketing and sales messages to your customers and prospects?
It’s estimated that over 60 billion emails are sent daily. That’s “billion” with a b! Admittedly, many of those are SPAM of one sort or another, but it’s also safe to say that hundreds of millions of them are carrying marketing messages.
Sadly, most of those will never be opened. Of those that are opened, many will never be read.
As a small business owner, your emails WOULD most likely be opened and read by your customers and prospects… IF you were using the power of email marketing.
Since you’re not, the question is why?
Email marketing in general offers you a surprisingly cost and labor-effective way to reach your customers and prospects with a laser-focused marketing message. Then, once you have found a strategy that works, it’s easy to repeat it.
What could be bad about that?
Example: Imagine you have a large shipment of a particular product, or an overstock.
How will you get the word out?
If you had a list of your customer’s email addresses, and were set-up to send them an email blast, you would know exactly what to do.
Both of those things are very easy to set up, and once they’re in place it’s like having your very own fleet of mail carriers waiting to deliver your personalized marketing message.
You may have thought that email marketing was beyond your skills, but now with email marketing platforms like SendLane it’s safe to say that a business owner with even the most rudimentary computer skill can have an email campaign up and running in an afternoon.
After that, less than an hour a week will keep you in regular, personal contact with your customers and prospects.
The Basics of Email Marketing For Small Businesses
Email marketing may not be shoddy but rather it is an ease internet marketing channel to actualize and it has an extraordinary rate of return for your business.
As indicated by Direct Marketing Association’s reaction report, it remains the pioneer consequently on speculation.
One correlation shows post office based mail with a 7% ROI versus email marketing at 28.5%. This is an enormous distinction whether you are a little business with little assets or a huge company with numerous web marketing choices to look over.
Email marketing also gives you the chance to customize and tweak your marketing as you can pick who you need to see your messages. This will empower you focus on a specific arrangement of individuals which returns more benefit.
Building Relationship
Email marketing is imperative for building associations with future prospects, current clients, and even past clients in light of the fact that it gives you an opportunity to talk specifically to them.
This way you can build even more trust in your business by offering them promotions and discounts (side effect – more open rates).
Online businesses use various techniques to find potential customers on the online world, and more importantly get these leads to opt-in to their marketing emails.
These companies track user’s internet behavior with the help of modern technologies such as surveys or coupons and decide what kind of products he or she is interested in. This helps in a targeted marketing campaign, which will be more effective than marketing to people who may have shown no interest in what’s being sold.
With that being said, with its low cost, email marketing is one of the most efficient and effective ways to not only find new clients, but also retail the clients you have.